e-Trust: What Happens Online May Be Newer But No Less Real
*Mohammad Iqbal Mir
Globalisation, the borderless world has changed both the frequency and nature of the interaction between people of different nations. The creation of the Internet has always held unlimited possibilities. Hyper globalization is a discourse, in which the global consciousness develops as national governments decline in importance and influence. Internet users have no boundary and it became difficult for a democratic nation to restrict the internet. Social Networking is a democratic institution, where anyone is able to post absolutely anything they wish. Regardless of the social networking site, users continue to be fooled online by persons claiming to be somebody else. However, its emerging technology and ideals have been challenged by fake contents and cyber security. Still, the computer based system is unable to prevent users from hiding behind false identities, which allow trickery, manipulation, fraud, emotional swindles and the sexual grooming of children.
Indirect social networking is seen to encourage isolation, substituting superficial online contacts for authentic and long-lasting friendship. Online interaction can be liberating and empowering since people can create online identities and speak more freely than they would elsewhere. There needs a medium to communicate but the diverse world is full of multi-linguistic. English therefore, has become hyper central, as the first choice for most second language speakers. What happens online may be newer but is no less real.
eTrust and Social Networking;
Globalisation, a process in which local societies are often active rather than passive in modifying and shaping global processes to fit their own cultures via the internet or social networking mechanism. In many societies, the girls especially are unpermitted to form relationships with opposite sexes, even restricted to befriend them. This is another debate of gender inequality which still persists on the internet. Therefore, social networking seems safer to accomplish desirable things for both the sexes without letting their parents know. They present themselves unfamiliar to chart partners and amid it, sexual gratification emerges than the major motive, they feel safer to voice their concerns, ideas, without having their reputation ruined or without affecting their social life. To type is not be human, to be in cyber space is not to be real; all is pretence and alienation, a poor substitute for the real thing.
The consequence is a gradual erosion of mutual trust in electronic media, which affects not merely online environments but spreading into the wider space too. It is often easy to share our larger truths with somebody you trust. For example, an individual creates a fake profile on multiple social networking sites and extends friend requests to government contractors, military and other government officials, valuable information can be inadvertently exposed. Many of the friend requests are being accepted, even though the profile is a fictitious person. The trust is easily given, different information gets leaked out through various networks, although some individuals may recognise the sites as fake, irony is they find no central place to warn others about the perceived fraud.
Trust facilitates social interaction. When it exists, it strengths cooperation, provides the basis for risk taking, and grants latitude to the entities involved. When it does not exist, various mechanisms are required to protect against futuristic vulnerabilities. Some research has found that most people tend to interact mainly with friend, relations and people they already know from face to face contacts. There are different etiquette guides some etiquette guide to Facebook suggests that don’t add users as friends without a proper introduction, be honest about your real identity. Some argue that it is good to accept strangers, who can then be dropped or defriended later if necessary. While other suggests friending only those people already know.
eTrust and online shopping;
Tracking and data-mining are standard business now. If you are logged into Instagram or Facebook account and simultaneously you have online shopping sites such as Amazon or Flipkart on your smart phone. The ads come into former where you get no option of skip or remove. Sometimes you’re annoyed with the ads when the case is of secrecy and confidentiality. The latter gives you special discount coupons but be aware behind such rationale where majority falls outside. You cart or buy anything no matter what is it, it could be anything, your secrecy, which you prefer to be undisclosed. Have you ever thought why it comes into your Facebook account, if yes then, you swiftly make efforts to get rid of, but you’re unable to scrap it? Therefore you’re worried if it is unwished add. There’s special statisticians and expertise they’ll collect and analyse that data and sell it. They track all your record and make speculations regarding the future predictions.
Most interesting part is that they can resultantly disseminate more information about yourself than you know. They buy and sell data, the more active you are the more profit they make. Henceforth, it becomes not your data but shared and gradually you become alien to it. It gets capitalised in the e-market where involvement for entities becomes beneficial, human values are being discarded.
Here arises a question of our Right to Privacy, which is still being debated that whether it is a fundamental right or not. The essential measures can be taken to avoid it individually, where e-consumers have to put in the serious effort: e-Consumers should not give out information when asked. Should not use loyalty cards and use cash instead of credit or online payment. But our government has taken initiatives of the Cashless economy and Digital India, Aadhaar based information which is most vulnerable if misused, we should not shop online for most of us, though, convenience is worth more than privacy. The cashless economy and digital India are good and progressive initiatives but the question is that are we prepare for it? Is our data confidential? And how the challenges will be outnumbered shortly? Lastly, we individually must be cautious of our activities. We should not rely on others and keep our details secret. Prevention is better than cure; this great proverb teaches us a lot.
*The author is pursuing Masters in Sociology at Jamia Milla Islamia New-Delhi. He can be reached at firstname.lastname@example.org
Disclaimer: The views expressed in this article are the author’s own and do not necessarily represent Oracle Opinion’s editorial policy.